Content strategies are an awesome idea, but implementing what you’ve put in place now needs to be followed. Any content strategy works on paper, but putting ideas into practice is where a lot of small businesses, and even elite corporates, can come up short.
Infographics are cool, hip and if they’re not implemented correctly insanely complicated. Turns out, you can make infographics like a boss with the right designer, researcher or if you’re feeling super talented, it’s something you might want to do yourself.
Where to start? Topics and themes
The age old question before you start any content venture. Why on earth would anyone want to read th?s. What problem are they trying to solve? If it doesn’t solve a problem, there’s probably no point writing it.
For example, I’m writing this about the problem in the industry currently. Most of the content currently produced by the industry is dull. And content distributed by our platforms performs best when it’s… not. So, our relationships with clients work best when their content performs well on our platform and continue to work with us.
Don’t make me do it… Research
“Oh no, not research” Yes. Research is king. Gather statistics and check sources. If you want to know emerging technology and trends, data from 2008 will be worthless. As Vic Reeves said 72% of statistics are made up on the spot, so check your sources.
After your research it’s important you look into variables and alternate metrics before you look into pulling out your own insights. I use this example a lot, but there is no link between Worldwide non-commercial space launches and sociology doctorates awarded (US) despite what the data tells us. Thank you tylervigen
Metrics, numbers and breakdowns
The next step is to find relevant numbers and charts to your topics, preferably those that b ack up your initial point. A good infographic will only need between 5 – 10, but if it’s not metrics you need and it’s more of a landscape it may be best to skip this part.
Design is essential to any content
It’s true. There are a lot of considerations with the design that are worth exploring, the layout, the structure, how you are going to communicate your story. The best infographics are clear and simple. They communicate the data in a way that is immediately apparent and eyecatching.
If design doesn’t come naturally to you, consider a template rather than starting from scratch. Try to avoid overloading your infographic with content. Keep it short and sweet
Share it with the world
The next step after you’ve created your beautiful infographic is to share it wherever you can. Send it to the industry press, share it on social media and embed it on your website.
Beyond that, upload it to Pinterest, or snippet the infographic into key chunks for easy reading.
If you have any other Infographic questions, let me know. You can reach me on Twitter @jj_stockwell.